Boxing day launch

The strategy that 90% of sellers miss out on.

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maximum attention

Every year we see a surge of buyer activity after Christmas. It starts on Boxing Day and skyrockets shortly after.

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minimal competition

Christmas is the busiest time of year so most sellers wait until the New Year to list their house for sale.

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faster negotiations

Listing for sale before the competition means you have more eyes on you and you get to move quicker.

Why Boxing Day Matters

You finish work for the year and you’re relaxing with family. You start discussing next year, and dreaming of a lifestyle change. What do you do? You start scrolling.

That’s why we see online enquiry skyrocket from Boxing Day all the way through the holidays. This is the best time to capture the attention of buyers. (Why do you think Boxing Day sales always go crazy?)

The Opportunity Most Sellers Miss

December is the busiest time of the year. You’re going to Christmas parties, catching up with friends and family, working hard to the final deadline of the year all while desperately trying to squeeze in Christmas shopping.

That’s why everyone waits until the holidays to prepare their home for sale. They finally have time to plan and chat with an agent about listing their home for sale.
By this time it’s mid to late January when dozens of new listings flood the market. Competition increases and your listing becomes ‘just another home’ lost in a sea of properties. To top it off, you’ve missed the biggest surge in buyer activity for the whole year.

Our Strategy

Our Boxing Day Launch Strategy flips the script. We handle the planning and help you prepare your home before Christmas.

We list on Boxing Day to take advantage of the high buyer demand and low listing competition. Your home becomes the star of the show at the exact moment buyers are the most active.

Buyer enquiry, inspections and negotiations are all taken care of while you relax. When you’re sold before the sea of new listings, you become a buyer and get to choose from the pick of the litter, instead of fighting over buyers.

Would you like to start 2026 with success? Fill out the form below and we’ll get you started.